FOR IMMEDIATE RELEASE: ROCHESTER, NY: Second Avenue is pleased to announce the launch of Star Seed, an iOS application about star formation for astronomers of all ages. Star Seed is the follow up to the Second Avenue produced game Star Formation, which was developed to accompany a 2009 Discover magazine article by Professor Adam Frank of the University of Rochester (see The Violent, Mysterious Dynamics of Star Formation). In the game, the user must control the impact of cloud explosions through the use of seed stars, which maximize star formation in the cloud before combined supernova blast waves turn the cloud to shreds. As new seed stars are dropped into the cloud, the user must try and corral the gas and raise the concentration of cloud material until gravity forces collapse and a new star forms. Star Seed is available at a price point of 99 cents for download in the Apple app store. Second Avenue Software, Inc. is a certified women-owned interactive media company in Pittsford, NY that provides development for interactive modules and serious games, as well as managed services for learning management systems. Second Avenue offers products and services to clients in publishing, government and Fortune 500 companies including W.W. Norton, Pearson, K¹², and Houghton Mifflin Harcourt. To learn more, visit http://secondavenuelearning.com.