Reimagine Learning

The Original Mobile Games - now available on Switch!

The Original Mobile Games, a minigame collection developed by Second Avenue Learning jointly with The Strong National Museum of Play and the Rochester Institute of Technology (RIT) MAGIC Center, is now available on the Nintendo Switch.
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Second Avenue, The Strong Museum, and RIT MAGIC Launch The Original Mobile Games

Second Avenue Learning, along with The Strong National Museum of Play, and the Rochester Institute of Technology (RIT) MAGIC Center, today launched The Original Mobile Games, a 150 years of dexterity and puzzle games made available in a digital collection for iOS in recognition of the Apple App Store's 10th anniversary.
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Second Avenue Launches Martha Madison On Steam

Second Avenue Learning released the award-winning Martha Madison game series on the Steam games platform.  The Martha Madison collection includes eight units designed to teach physical sciences and encourage collaboration, experimentation, and play.  Releasing on Steam lets us put Martha in the hands of kids—and kids at heart—around the world to help them keep learning and building problem-solving skills outside the classroom by playing together with their families.
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Second Avenue Learning Expands Leadership Team with Two New Hires

on Dec 14, 2016 11:02:01 AM By | Second Avenue Learning | 0 Comments | Press Releases News Second Avenue Learning
Rochester-based interactive media company welcomes director of strategic partnerships and vice president of technology Rochester, N.Y. (December 14, 2016) – Second Avenue Learning, a leader in the design and development of serious games and interactives for K-12, higher education and corporate markets, welcomes Director of Strategic Partnerships Laura Boothroyd and Vice President of Technology Richard Carey to its expanding team. In these new roles, Boothroyd and Carey will support the growing capabilities and services at Second Avenue Learning, and expand the company’s footprint to cover the greater Boston and New York City areas. “We are always looking for new ways to support educators and learners,” said Victoria Van Voorhis, founder and CEO of Second Avenue Learning. “The cumulative depth of knowledge that Laura and Richard have in education, professional development, gaming and technology will bolster our efforts to reimagine and improve learning.”                 
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Serious Play Recognizes Second Avenue Learning with Games Award; CEO to Speak at Conference

on Jul 15, 2015 12:57:00 PM By | Second Avenue Learning | 0 Comments | Serious Play Press Releases News GSWNY Martha Madison
FOR IMMEDIATE RELEASE Rochester, NY – Second Avenue Learning has received a Bronze Award from the International Serious Play Competition for its Martha Madison physical science game suite. The competition recognizes outstanding game titles that deliver high quality engagement and learning opportunities for students, and is held in conjunction with the annual Serious Play Conference at Carnegie Mellon University. The Martha Madison games support middle school science instruction through videogame style problem-based learning. Each game introduces key science content through collaborative play, while also offering students the opportunity to build their own game levels using science and engineering principles. The games have been shown to be particularly effective with girls as well as students from economically disadvantaged backgrounds.
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Second Avenue Software Awarded a National Science Foundation Phase IIB SBIR Grant

on Jul 1, 2015 6:21:37 AM By | Second Avenue Learning | 0 Comments | Blog Press Releases
Grant will support development of the Martha Madison Serious Game Suite for Physical Science FOR IMMEDIATE RELEASE
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Second Avenue Learning named 2014 SIIA Innovation Incubator Runner-Up for Most Innovative

on Dec 10, 2014 7:49:34 AM By | Second Avenue Learning | 0 Comments | innovation incubator SIIA Education Forum Press Releases
For Immediate Release
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Second Avenue Learning launches Martha Madison

on Oct 24, 2014 1:22:12 PM By | Second Avenue Learning | 0 Comments | Press Releases News
For Immediate Release
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Second Avenue Software, Inc. Announces Minority Investment by American Public Education, Inc. in Support of Student Engagement and Successful Learning Outcomes

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Brian Regan Joins Second Avenue Learning as Lead Game Producer

on Jun 2, 2014 9:23:04 AM By | Second Avenue Learning | 0 Comments | Team Announcements Press Releases
  ROCHESTER, NY-- Second Avenue Learning is pleased to announce that Brian Regan has joined the company as Lead Game Producer. Brian brings to Second Avenue an extensive background in the gaming industry with almost 20 years of experience in Product Development and Quality Assurance. Brian is an avid gamer and has shipped hundreds of titles across all platforms; these titles include: “Phineas and Ferb: Quest for Cool Stuff”, “Double Dragon Neon” and “Blastworks”. Brian has also successfully managed complex licensing relationships with companies such as Disney, Universal, Columbia, Paramount, Comedy Central and Cartoon Network. Prior to joining Second Avenue, Brian was the Senior Producer of Product Development at Majesco Entertainment in Edison, NJ. “The addition of Brian to the Second Avenue team will support Second Avenue’s drive to take educational games to the next level” said Victoria Van Voorhis, Second Avenue’s Chief Executive Officer. “Brian’s experience and dedication to developing engaging products is a perfect fit with the Second Avenue culture.” For Media: Emma Bliss 585.419.6530 x100
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