News and Media

Second Avenue Launches Martha Madison On Steam

Second Avenue Learning

by Second Avenue Learning on Feb 9, 2018 11:47:00 AM

Second Avenue Learning released the award-winning Martha Madison game series on the Steam games platform.  The Martha Madison collection includes eight units designed to teach physical sciences and encourage collaboration, experimentation, and play.  Releasing on Steam lets us put Martha in the hands of kids—and kids at heart—around the world to help them keep learning and building problem-solving skills outside the classroom by playing together with their families.

Serious Play Recognizes Second Avenue Learning with Games Award; CEO to Speak at Conference

Second Avenue Learning

by Second Avenue Learning on Jul 15, 2015 12:57:00 PM


Rochester, NY – Second Avenue Learning has received a Bronze Award from the International Serious Play Competition for its Martha Madison physical science game suite. The competition recognizes outstanding game titles that deliver high quality engagement and learning opportunities for students, and is held in conjunction with the annual Serious Play Conference at Carnegie Mellon University.

The Martha Madison games support middle school science instruction through videogame style problem-based learning. Each game introduces key science content through collaborative play, while also offering students the opportunity to build their own game levels using science and engineering principles. The games have been shown to be particularly effective with girls as well as students from economically disadvantaged backgrounds.

Second Avenue Learning Celebrates the International Year of Light!

Second Avenue Learning

by Second Avenue Learning on Feb 3, 2015 11:33:05 AM

If you drive around Rochester, New York long enough, you are bound to run into an optics or imaging corporation. There are the giants, of course: Xerox Corp., Bausch & Lomb, Inc., and Eastman Kodak. Rochester is also home to around 50 small and midsized optics companies, which produce everything from optic technologies for motor vehicle sensor systems to the lenses of the Hubble telescope. The study of light, and all its many applications, has been a part of Rochester’s history for over 150 years.

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