For Immediate Release
ROCHESTER, NY 12/10/2014—Second Avenue Learning’s augmented reality game TARGETS was named the runner-up for Most Innovative product at the 2014 Innovation Incubator program, at SIIA’s annual Education Business Forum. Second Avenue CEO Victoria Van Voorhis and Director of Business Development Jill Broikos demonstrated the efficacy of TARGETS, which includes two games: a physical card game, and a digital augmented reality game. Students collaboratively solve authentic science problems by using the cards to manipulate bonding and create molecules. The augmented reality game brings those chemistry concepts to life in a 3D world TARGETS is funded in part by a US Department of Education SBIR grant.
The Most Innovative award was sponsored by the Education Division of the Software & Information Industry Association (SIIA). TARGETS was selected as one of ten finalists from a pool of almost 70 applicants. Selection criteria for finalists included user impact, market need for the innovation, originality, and representation of K12/postsecondary market levels.