For Immediate Release
ROCHESTER, NY 12/10/2014—Second Avenue Learning’s augmented reality game TARGETS was named the runner-up for Most Innovative product at the 2014 Innovation Incubator program, at SIIA’s annual Education Business Forum. Second Avenue CEO Victoria Van Voorhis and Director of Business Development Jill Broikos demonstrated the efficacy of TARGETS, which includes two games: a physical card game, and a digital augmented reality game. Students collaboratively solve authentic science problems by using the cards to manipulate bonding and create molecules. The augmented reality game brings those chemistry concepts to life in a 3D world TARGETS is funded in part by a US Department of Education SBIR grant.
The Most Innovative award was sponsored by the Education Division of the Software & Information Industry Association (SIIA). TARGETS was selected as one of ten finalists from a pool of almost 70 applicants. Selection criteria for finalists included user impact, market need for the innovation, originality, and representation of K12/postsecondary market levels.
The SIIA Innovation Incubator Program identifies and supports entrepreneurs in their development and distribution of innovative learning technologies. The program began in 2006 and has provided support for dozens of successful products and companies in their efforts to improve education through the use of software, digital content, and related technologies. The program is open to applicants from academic and non-profit institutions, pre-revenue and early-stage companies, as well as established companies with newly developed technologies
“This is a wonderful recognition of our team’s commitment to the creation of the next generation of effective learning tools. Second Avenue Learning salutes the innovators, these companies represent the future of education. We would also like to acknowledge our research and design partners at the RIT MAGIC Center." Victoria VanVoorhis, CEO of Second Avenue Learning.
About Second Avenue Learning
Founded by educators and gamers, Second Avenue Learning provides custom development and managed services to education technology clients such as Pearson, McGraw-Hill and W.W. Norton. Second Avenue builds effective, interactive learning products, both proprietary and client-facing, that are innovative, pedagogically accurate and visually compelling. Second Avenue applies expertise to innovate the learning process, and understands that technology serves as a critical enabler to achieve fully customized learning environments and unlock the potential of all students. Here at Second Avenue, we create alternative learning paths and challenge the status quo. It is time to reimagine learning.