Second Avenue Learning News

Second Avenue Learning launches Martha Madison

Second Avenue Learning

by Second Avenue Learning on Oct 24, 2014 1:22:12 PM

For Immediate Release

ROCHESTER, NY 10/24/14 —Second Avenue Software, Inc. announced the launch of four physical science games for middle school students, Martha Madison: Simple Machines, Martha Madison: Optics, Martha Madison: Waves, and Martha Madison: Forces. Research studies demonstrate that students are able to effectively learn key concepts through gameplay and enhance interest in STEM careers. Martha Madison games provide the perfect backdrop for learning real science, while playing games that rival the quality of entertainment titles. All four games are available for purchase on Edmodo.

Students adventure through Martha’s world, working as scientists to solve authentic problems. All games promote scientific inquiry through exploration of multiple solutions—encouraging students to collaborate and play, try new solutions, and come back for more. Students win through problem-solving, building confidence and interest in STEM during the most formative time academically—middle school.

Games in the Martha Madison series are backed by proven research, best practices in teaching, and innovative game design. All of the games are correlated to Common Core and Next Generation Science Standards, and come with comprehensive instructional materials, allowing teachers to easily integrate the games into instruction that is already happening in the classroom. Robust data dashboards track progress and learning, offering analytics to all stakeholders—students, teachers, families, and administrators. Extension activities and worksheets are also provided for students and families, ideal for home and supplemental instruction.

Martha Madison is supported in part by National Science Foundation Phase I and Phase II SBIR (Small Business Innovation Research) grants. Development was conducted under the direction of Second Avenue CEO and Principal Investigator Victoria Van Voorhis and Lead Producer Brian Regan, along with faculty from the School of Interactive Games and Media at the Rochester Institute of Technology.

Our research results are based upon work supported by the National Science Foundation. Any opinions, findings, and conclusions or recommendations expressed in this material are those of the author(s) and do not necessarily reflect the views of the National Science Foundation. The National Science Foundation (NSF) is an independent federal agency that supports fundamental research and education across all fields of science and engineering.

About Second Avenue Learning

Founded by educators and gamers, Second Avenue Learning provides services to education technology clients such as Pearson, McGraw-Hill and W.W. Norton. Second Avenue builds effective, interactive learning products that are innovative, pedagogically accurate and visually compelling. Second Avenue applies expertise to innovate the learning process, and understands that technology serves as a critical enabler to achieve fully customized learning environments and unlock the potential of all students. It is time to reimagine learning.


For Media:

Jill Broikos

585.419.6530 x118



Topics: Press Releases, News

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