FOR IMMEDIATE RELEASE
Second Avenue Learning launched a Kickstarter campaign today to fund the development of a new mission of Martha Madison’s Marvelous Machines, a collaborative physical science game targeted at middle school age students, intended to improve learning outcomes and increase engagement and interest in STEM. U.S. performance in STEM is falling behind—putting our country at risk. The performance gap in STEM is visible by the fourth grade and continues to grow, especially among girls and minorities. Second Avenue set out to find a way to keep students interested in STEM disciplines, in an effort to develop the very best minds, no matter the gender or ethnicity. The Kickstarter campaign will allow design and development to continue beyond an existing prototype of the game, which was supported with a grant from the National Science Foundation.
Second Avenue plans to distribute the game to educational partners for the school year beginning in Fall 2013. To thank backers for their generous support, an array of rewards are available, including beta testing opportunities, copies of the game, and naming rights to characters and places within the game.
Founded by educators and gamers, Second Avenue Learning is a certified women-owned interactive media company in Rochester, NY that provides custom software development for interactive modules and serious games for education, managed services for learning management systems, training services and content authoring. Second Avenue fully understands that technology serves as a critical enabler to achieve fully customized learning environments and unlock the potential of all students. We pride ourselves on building effective, interactive learning environments that are innovative, accurate and visually compelling. Our team includes subject matter experts, programmers, artists, learning designers, quality analysts and project managers. Here at Second Avenue, we offer alternative learning paths and challenge the status quo. It is time to reimagine learning.
Kickstarter is the world’s largest funding platform for creative projects. Funding is granted on an all or nothing basis. To support the Martha Madison’s Marvelous Machines Kickstarter campaign, visit us here. Thank you for your consideration and support!