Klout, one of the more recent and prominent additions to the social space, is a network worth checking out.
Another social network– I know what you are thinking. Hear me out.
Klout is unique in that it attempts to determine your social influence across a myriad of other social networks. Each user is assigned a Klout score between 1 and 100 based on their total influence, as determined by Klout. The more social networks you connect to your Klout profile, the higher your score (theoretically) grows. Options include everything from Facebook, Twitter, and YouTube to Flickr, Tumblr and Instagram. A recent update to the algorithms behind Klout improved ability to measure interactivity within each of these networks.
A score analysis breakdown measures three specific metrics:
- True Reach: the number of people you influence, within immediate and extended networks
- Amplification: how much you influence others
- Network: how much influence your network has
Think of Klout as the digital cousin of your real-life network of friends and associates. How well you are networked depends not only on your personal network, but also the reach of your contacts, the friends of those individuals, and so forth.
Your personal Klout profile even has an engagement style, just like the real you. Do you mostly observe, cultivate conversation within a tight-knit community, or broadcast information to a wide network of people? Your social profile is important, and should be cultivated to be something that you are proud to have tied to your name.
Become influential about various topics (keywords) and get rewarded with fun perks tied to your expertise. Klout picks up on your conversation and interaction with these words, which generates a fluid, evolving list of topics. Topic lists aren’t perfect, of course. I’ve seen firsthand how tweeting about something not related to your expertise at all can sometimes curiously spark a plethora of subsequent @replies (and engaged conversation!) and thus add that topic to your list. The good thing is, those you influence can give you Klout (+K) to steer your profile toward accuracy. Or, of course, you can (+K) that oddball topic that somehow appeared on your friend’s topic list and watch hilarity ensue.
Are you intrigued yet? Hop on over to Klout and get connected.
Signing off, Emma (Specialist, 48)
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